First and foremost I am a consumer, a quite good consumer I might add. I do research before purchasing a product and I also enjoy very much the impulse buy. I’m extremely loyal if I am satisfied with a product or service. I am also willing to try a new product. The one aspect of being a consumer I enjoy the most is the marketing aspect. I remember I always enjoyed reading billboards as a young child, I also very much enjoyed television commercials. I would always find myself critiquing the commercials, and thinking of a better campaign.
Marketing is vital to the success of your company plain and simple. Without proactively marketing your business or service, it’s been said that it’s like winking at someone in the dark, you’re the only one that knows you’re doing it.
In lean times most will tell you that marketing is the first to suffer. I feel it should be the opposite, lean times are when you should be more aggressive with your marketing efforts. Let’s face it, only the strong survive, especially during lean times.
One of the easiest and most cost effective ways to increase business is to market to your existing customer base. Your existing customers can be your best sales force. If you keep them happy, they will be more than happy to refer their family, friends, and colleagues. A large percentage of your marketing efforts should focus on your existing customers.
Local SEO is the cornerstone marketing strategy of TNS Marketing. Developing a relationship with your clients is much easier than it used to be, the latest technologies have made it possible to communicate with your clients, customers or prospects in a matter of seconds, as opposed to hours of your valuable time.
Once becoming a client, a marketing strategy will be customized to the goals and aspirations of you and your company.